Values & Principles

COMMITMENT. CREDIBILITY. CREATIVITY.


COMMITMENT:
  • We are here to serve our members.
  • We create an image of excellence in the industry.
  • We believe in being “the best we can possibly be.”


CREDIBILITY:
  • We will exhibit ethical behaviour in all our actions.
  • We are transparent in our dealings with members.
  • We will demonstrate mutual respect and trust built on open, honest and clear communication.


CREATIVITY:
  • We will consistently challenge the current way of doing business in pursuit of excellence.
  • We encourage collaborative relationships and share our best practices.